Reject ISIS

Demise of digital demigod – al Adnani

The chief strategist of the So Called “Islamic State” group, who oversaw the propaganda wing of ISIS & most recently called for attacks against the West during Ramadan 2016, has been reportedly killed in Syria. It was reported by IS affiliated media that Adnani had died. The death comes after months of ISIS being pushed back in the ground battle and losing majority of its territory it claimed in Syria and Iraq over the past few years.

Adnani has been an important figure heading ISIS’ propaganda and intelligence unit since he declared ISIS a “Caliphate” in 2014. During this time al-Adnani had been making strident calls for attacks and Murders of the citizens of Western countries and some Muslim countries. His call to intensify attacks on ISIS’s enemies this summer during the month of Ramadan resulted in one of the bloodiest months in recent memory. ISIS bragged about murdering and maiming a total of 5,200 people in “military operations” during the holy month of Ramadan.

Bloody Ramadan

Isis in its magazine lists 14 different terrorist attacks the group carried out in Europe, the US, Asia, Africa, Syria and Iraq.

Below is a timeline from the New York Times which shows ISIS claimed attacks against westerners and non westerners. They targeted and killed 130 Muslims inside a Mosque in Yemen before they murdered 130 people in Paris – It is clear from the timeline that ISIS are a murderous group that will target and kill anyone.


He was a very dangerous man who was notoriously known for his audio recordings trying to get ‘lone wolves’ across the world to murder and to commit totally un-Islamic and barbaric acts ie The Nomandy Murder of Christian priest whilst praying in the Church. In the Dabiq magazine in May 2016, he said “If you are not able to find a bomb or a bullet, then smash his head with a rock, or slaughter him with a knife, or run him over with your car, or throw him down from a high place, or choke him, or poison him … If you are unable to do so, then burn his home, car, or business. Or destroy his crops. If you are unable to do so, then spit in his face”.

Al-Adnani used to promote his murderous views in the Dabiq magazines, mainly through telegrams

Al-Adnani used to promote his murderous views in the Dabiq magazines, mainly through telegrams


Following al-Adnanis first speech in September 2014 calling for lone wolf attacks across the World, there was a spike in the number of lone actor terrorist plots in Western countries (see below)

Source: Thomas Hegghammer and Petter Nesser’s study, ‘Assessing the Islamic State’s commitment to attacking the west’ perspectives on terrorism journal, Volume 9. No 4 (2015)

Source: Thomas Hegghammer and Petter Nesser’s study, ‘Assessing the Islamic State’s commitment to attacking the west’ perspectives on terrorism journal, Volume 9. No 4 (2015)

Javier Lesaca, a researcher at George Washington University’s School of Media and Public Affairs who has studied Adnani and ISIS’ communications strategy believes; “Adnani was the most relevant and important figure in ISIS’ infrastructure”. She goes on to add “he managed to understand the importance of strategic communications in terrorism – Adnani transformed terrorism into a digital marketing strategy”.

Shiraz Maher, Deputy Director of the International Centre for the Study of Radicalisation at King’s College, also agreed on the important role Adnani played within the terrorist unit; “What made him particularly dangerous was that he personally oversaw and directed ISIL’s external operations. His prominence meant that he even eclipsed the leader of ISIL, Abu Bakr al-Baghdadi, in terms of public pronouncements”

Haqiqah 2001

Haqiqah Magazine was created following the constant murderous propaganda being promoted online by al-Adnani in Dabiq magazine. Imams and Muslim leaders felt there needed to be a counter narrative online which directly challenged ISIS’ propaganda and deformed Islamic concept which preyed on vulnerable and disenfranchised Muslims. It was clear that ISIS had an online attraction with their messaging, photos and videos.. Haqiqah magazine was created to challenge the ideology of ISIS in the same style. The word Haqiqah means “The Reality”, Imams wanted to expose the reality of ISIS and talk directly to the young Muslims about various topics ISIS were distorting to fit their murderous ideology.

(Two) editions of the Fair Magazine:

The death of ISIS’ key strategist, al-Adnani, will be a big blow for the terrorist organisation, although they will replace him. ISIS have suffered many defeats on the ground in the past year and have given up on their original claim of being a “caliphate”, territory wise. As shown with al-Adnani’s last message in May 2016, they are calling upon lone wolf attacks across Europe and the World – this is why it is important for Haqiqah and other like minded platforms to continue to refute what is being said by ISIS and continue to challenge the narrative online as well as offline. Imams, Islamic leaders of all denominations must continue to refute ISIS, challenge the causes of alienation, protect the vulnerable and promote the real, positive messages of Islam. 

By, Haqqiah Editorial Team.



(Al Jazeera)